Best Colleges for Study Marketing: Which Should You Choose?

So you've got the marketing bug and dream of turning your ideas into viral campaigns? College can be your launchpad, but with tons of options out there, picking the right school can feel overwhelming.

This article cuts through the noise to show you some of the best colleges for study marketing. We'll look beyond rankings to find programs that combine strong academics with real-world experience and connections to help you land that dream marketing job.

Keen Writer

4.8 (104 reviews)

Degree:

Bachelor

Total orders:

1584

Ready to elevate your essay game? Let our experts do the heavy lifting!

Get expert help now

Washington University in St. Louis

Global Score

Average Total Aid Awarded

$49,123

Students Receiving Financial Aid

89%

Net Price/Per Year

$27,541

SAT range

1430-1530

Overall Niche Grade

A+

Acceptance Rate

15%

While the giants of Wharton and Tepper often dominate headlines, Washington University in St. Louis' Olin Business School is still one of the best schools for marketing. Olin offers a compelling blend of academic excellence, practical experience, and a strong focus on developing well-rounded marketing professionals.

Benefits

Olin's marketing program goes beyond just technical skills. It fosters a comprehensive understanding of marketing principles while emphasizing critical thinking, communication, and analytical abilities.

Students gain valuable hands-on experience through internships, industry projects, and participation in student-run marketing consulting groups. Additionally, Olin boasts a strong alumni network that provides career support and connections to top marketing firms.

Facilities

Olin provides a modern learning environment that complements its dynamic curriculum. Students have access to cutting-edge marketing labs with data analysis software, dedicated career services advisors specializing in marketing, and ample opportunities to collaborate with faculty on real-world marketing research projects.

The Olin Career Center offers workshops, mock interviews, and industry networking events to help students land their dream jobs.

Show less

Teachers

All teachers

Less

Visit site

University of Florida

Global Score

106

Average Total Aid Awarded

$28,157

Students Receiving Financial Aid

52%

Net Price/Per Year

$22,319

SAT range

1290-1460

Overall Niche Grade

A+

Acceptance Rate

33%

The University of Florida's Warrington College of Business consistently ranks highly and offers a compelling program for aspiring marketing professionals. Here's why UF Warrington might be a great fit:

Benefits

Warrington's marketing program provides a strong foundation in marketing theory and focuses on practical skills development. Students gain valuable experience through internships, case studies, and participation in student-run marketing organizations like the Gator Marketing Association.

The program boasts strong ties to prominent Florida businesses, offering networking opportunities and potential internship placements. Additionally, Warrington's extensive alumni network provides career support and connections to top marketing positions.

Facilities

Warrington offers a modern learning environment with dedicated resources for marketing students. These include modern marketing labs with the latest software, consumer research facilities, and dedicated career services advisors specializing in marketing placements.

The University of Florida's location allows for easy access to major companies and marketing agencies, enhancing internship and job prospects.

Show less

Teachers

All teachers

Less

Visit site

University of Texas at Austin

Global Score

Average Total Aid Awarded

$34,987

Students Receiving Financial Aid

78%

Net Price/Per Year

$18,321 (in-state)

SAT range

1330-1500

Overall Niche Grade

A+

Acceptance Rate

39%

The University of Texas at Austin's McCombs School of Business is a powerhouse in the marketing education world.

While it may not always be at the absolute top of every ranking, it offers a well-rounded program that consistently ranks highly and prepares students for success in a competitive marketing ecosystem. Here's what makes McCombs a top contender:

Benefits

McCombs provides a rigorous marketing curriculum emphasizing theoretical knowledge and practical application.

Students gain valuable hands-on experience through internships, real-world case studies, and participation in student-run marketing organizations. The program boasts strong ties to major Texas companies, offering networking opportunities and potential internship placements.

Additionally, McCombs' alumni network is vast and supportive, providing career guidance and connections to top marketing positions.

Facilities

McCombs offers a well-equipped learning environment for marketing students. Facilities include marketing labs with the latest marketing research software, consumer behavior analysis tools, and dedicated career services advisors specializing in marketing placements.

The vibrant campus life at UT Austin allows students to develop leadership skills and network with like-minded peers through student organizations and events.

Show less

Teachers

All teachers

Less

Visit site

University of Illinois Urbana - Champaign, IL

Global Score

100

Average Total Aid Awarded

$38,125

Students Receiving Financial Aid

91%

Net Price/Per Year

$16,432 (in-state)

SAT range

1360-1500

Overall Niche Grade

A+

Acceptance Rate

62%

The University of Illinois Urbana-Champaign (UIUC), often called Illinois, boasts a highly regarded marketing program within the Gies College of Business.

While not always topping the charts of the best marketing colleges, it offers a compelling combination of strong academics, real-world experience, and affordability, making it a great choice for many aspiring marketers. Here's what makes UIUC Gies a top contender:

‍

Benefits

Gies College of Business offers a comprehensive marketing program that equips students with a deep understanding of marketing principles and a focus on developing practical skills.

Students gain valuable experience through internships, industry-sponsored projects, and participation in student-run marketing organizations. The program leverages its location in the Midwest, offering connections to established and emerging companies.

The Gies alumni network is also extensive, providing career support and connections to marketing positions nationwide.

Facilities

UIUC Gies offers a modern learning environment with dedicated resources for marketing students. These include marketing labs equipped with the latest marketing research software, consumer behavior analysis tools, and a dedicated career services center with advisors specializing in marketing placements.

Great campus life at UIUC allows students to develop leadership skills and network with like-minded peers through student organizations and events like the American Marketing Association chapter.

Show less

Teachers

All teachers

Less

Visit site

University of Wisconsin-Madison

Global Score

Average Total Aid Awarded

$13,376 (in-state)

Students Receiving Financial Aid

58%

Net Price/Per Year

$28,029 (out-of-state)

SAT range

1340-1510

Overall Niche Grade

A+

Acceptance Rate

49%

The University of Wisconsin-Madison's Badgers are making a name for themselves in the marketing world. The Wisconsin School of Business boasts a rapidly rising marketing program, consistently ranking highly for its focus on career outcomes and student success. Here's why UW-Madison might be a perfect fit for you:

Benefits

Wisconsin's marketing program takes a unique approach, blending strong marketing fundamentals with a heavy emphasis on real-world application. Students gain practical experience through internships, client projects with local and national businesses, and participation in student-run marketing agencies.

The program boasts a strong focus on career readiness, offering personalized career coaching and connections to top employers through its extensive alumni network.

Facilities

UW-Madison provides a supportive learning environment for marketing hopefuls. Students can access advanced marketing labs equipped with the latest marketing analytics software.

Dedicated career services advisors specialize in marketing placements, and the vibrant campus life offers ample opportunities to network with like-minded peers through student organizations and events.

Show less

Teachers

All teachers

Less

Visit site

Boston College

Global Score

534

Average Total Aid Awarded

$42,192

Students Receiving Financial Aid

86%

Net Price/Per Year

$36,873

SAT range

1430-1530

Overall Niche Grade

A+

Acceptance Rate

24%

While academic titans like Wharton and Kellogg might dominate headlines, Boston College's Carroll School of Management shouldn't be overlooked for marketing hopefuls.

This prestigious institution offers a program on the rise, consistently ranking highly for its blend of academic excellence, practical experience, and a focus on ethics and social responsibility.

Benefits

Boston College's marketing program goes beyond just teaching marketing tactics. It fosters a well-rounded approach, equipping students with a strong marketing principles foundation while emphasizing critical thinking, communication, and ethical decision-making.

Students gain valuable hands-on experience through internships, case studies with real companies, and participation in student-run marketing organizations. The program boasts a strong alumni network in the Boston area, a hub for marketing and advertising, providing graduates with a competitive edge in the job market.

Facilities

Beyond traditional classrooms, Carroll offers a dynamic learning environment for marketing students. Students can access data analysis tools, consumer research facilities, and dedicated career services advisors specializing in marketing placements.

The campus life at Boston College offers opportunities to develop leadership skills and network with like-minded peers through student organizations and events focused on marketing and business.

Show less

Teachers

All teachers

Less

Visit site

Rutgers University – New Brunswick

Global Score

148

Average Total Aid Awarded

$17,291 (in-state)

Students Receiving Financial Aid

71%

Net Price/Per Year

$31,425 (out-of-state)

SAT range

1240-1430

Overall Niche Grade

A+

Acceptance Rate

64%

The Rutgers marketing program offers a strong combination of factors that make it a compelling choice, especially for those seeking a high-quality education with good value. Here's why Rutgers Business School could be a great fit for you:

Benefits

The marketing program at Rutgers balances theoretical knowledge with practical application. Students gain valuable experience through internships, participation in student-run marketing organizations, and potentially even coursework that involves real-world client projects.

The program boasts strong ties to New York City metropolitan businesses, offering networking opportunities and potential internship placements. Additionally, the Rutgers alumni network is extensive, providing career support and connections to marketing positions nationwide.

Facilities

Rutgers Business School provides a well-equipped learning environment for marketing students. Classrooms are supplemented by marketing labs with up-to-date software, and dedicated career services advisors specialize in marketing placements.

The campus life at Rutgers offers ample opportunities to develop leadership skills and network with like-minded peers through student organizations and events focused on marketing and business.

Show less

Teachers

All teachers

Less

Visit site

Carnegie Mellon University

Global Score

134

Average Total Aid Awarded

$51,347

Students Receiving Financial Aid

68%

Net Price/Per Year

$33,499

SAT range

1490-1570

Overall Niche Grade

A+

Acceptance Rate

11%

While the University of Pennsylvania might be a familiar frontrunner, Carnegie Mellon University's Tepper School of Business also deserves a strong look for aspiring marketing professionals.

This institution is known for its forward-thinking approach, fusing marketing expertise with technology and data analysis to develop future marketing leaders.

Benefits

Tepper's marketing program prioritizes a data-driven approach, equipping students with the analytical skills and technological know-how crucial for success in today's digital marketing.

The curriculum emphasizes real-world application through case studies, simulations, and opportunities to work with real companies on marketing projects.

The Tepper School fosters a collaborative environment, encouraging teamwork and innovation through student-led projects and clubs.

Facilities

Beyond traditional classrooms, Tepper offers a dynamic learning environment. Students have access to marketing labs with data visualization tools, consumer research facilities, and dedicated career services advisors specializing in marketing placements.

The university's strong ties to the tech industry provide valuable networking opportunities and potential internship placements.

Show less

Teachers

All teachers

Less

Visit site

University of Pennsylvania

Global Score

Average Total Aid Awarded

$59,292

Students Receiving Financial Aid

73%

Net Price/Per Year

$33,412

SAT range

1470-1570

Overall Niche Grade

A+

Acceptance Rate

7.8%

The University of Pennsylvania's Wharton School is consistently named one of the best colleges for marketing in the U.S. This prestigious institution goes beyond textbook knowledge, offering a unique blend of academic rigor, practical experience, and industry connections that prepare students for success in the ever-evolving marketing landscape.

Benefits

Wharton boasts a world-renowned faculty of marketing experts who bring cutting-edge research and industry experience into the classroom. Students gain invaluable real-world exposure through internships, case studies, and participation in student-run marketing agencies.

The school's alumni network is extensive, providing graduates with a strong support system and access to top marketing positions.

Facilities

Wharton utilizes technology and resources to enhance the learning experience. Students have access to state-of-the-art marketing labs, data analytics tools, and dedicated career services advisors.

The exuberant campus life at Penn offers opportunities to network with like-minded peers and develop leadership skills through student organizations and events.

Show less

Teachers

All teachers

Less

Visit site

No items found.

What was changed:

Sources:

QS World University Rankings for Marketing 2024. (2024, June 10). Top Universities. https://www.topuniversities.com/university-subject-rankings/marketinga
2024 Best Colleges with Marketing Degrees. (n.d.). Niche. https://www.niche.com/colleges/search/best-colleges-with-marketing/

Back to education picks